Preliminary Exploration on the Innovation of Marketing Teaching Model

T Marketing is a very practical and applied course. In order to match China's higher education to implement “the cultivation of innovation ability and practice ability”, exploring new teaching mode, carry out innovation education reform, and cultivating excellent marketing talents for the enterprise is imperative in the teaching of marketing course. This paper analyzes the present situation of marketing teaching China market in colleges and universities, discusses the related problems existed in the teaching process and shortcomings. On this basis, the paper studies the reform and innovation of marketing teaching mode and puts forward a series of new teaching methods to enhance students' comprehensive quality, such as laying a good foundation for theory teaching, interactive teaching guide thinking participation, case teaching inspiration and ways of training practice ability.