The Relationship between Impressions Received from Flowers and Purchasing Behavior

This study is aimed at constructing a system that recommends flowers for gardening beginners. The recommendation system recommends based on impression to flowers. This system can be used for EC (Electronic Commerce) sites. In this paper, an experiment was conducted as a preliminary step to construct a recommendation system. The first purpose of this paper is to clarify the difference between simple color and flower color. The second is to clarify what kind of flowers are likely to be purchased. As a result of factor analysis of the experimental results, it was found that the elements that make up the impression differ between flower colors and simple colors. As for the relationship between flower impression and purchase, it was found that the purchase probability increases when the impression value changes to a positive impression value.