INCREASING BUSINESS EFFICIENCY BASED ON A BALANCED PERFORMANCE SYSTEM

A balanced system of indicators is an important component of the implementation of the company's strategy. Currently, for the successful functioning of enterprises, it is not enough to focus only on the final financial results of activities, an integrated approach is important, the essence of which is to take into account all the constituent components, such as resources, business processes, finance, etc. The use of the balanced scorecard methodology allows us to take into account all these indicators and contributes to improving the business efficiency and competitiveness of the enterprise. The article presents the concept of a balanced system of indicators, goals, tasks and functions, discusses the basic schemes of a system of balanced indicators in the main areas, provides the benefits that can be obtained from the introduction of a system of balanced indicators. Also, much attention is paid to the development of a phased implementation of a balanced system of indicators, business performance indicators in the main areas: customers, finance, business processes, personnel. When developing a balanced system of indicators, it is necessary to take into account the factors that have a positive or negative impact, which ultimately contributes to the implementation of the strategic goals of the organization. The introduction of a balanced scorecard is a complex and time-consuming process that requires high knowledge from the top management of the organization. In order for the implementation efficiency to be the highest, it is important to provide for all possible mistakes that can be made at the stage of system implementation.