Why Students Prefer “Business Administration Education”?

This chapter aims to identify the factors that are effective in the decisions of business students to choose this department. For this purpose, motivating factors for personality and work life were preferred in the study and questions were prepared in this direction. A and B type personality structures were preferred for the personality factor. The motivating factors for business life examined under three headings as occupational prestige/status, earning potential, potential of occupational advancement. The sample of the research consists of the senior year undergraduate students in the Department of the Business Administration from different universities. Data were collected through a semi-structured interview technique. In the research, a total of 25 students were interviewed on an online platform. In the results of the research, personality type tendencies of the students were revealed, and it was observed that factors such as prestigious job, status, high income, career progression, family, and personality influence their preferences of the business administration department.