部捐助信息系统的内部和外部二级数据源

Journal of Customer Service in Marketing and Management Pub Date : 1997-04-10 DOI:10.1300/J093V03N01_06

Vernon Q. Murray

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引用次数: 1

摘要

摘要本文解释了如何将基本统计、内容分析、回归和相关分析相结合，以产生表明捐助者-呼吁信敏感性和捐助者承诺随时间变化的指标。它还解释了如何通过按邮政编码合并人口统计和生活方式统计来发现捐赠者对某些问题的敏感性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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In-House and External Secondary Data Sources for a Ministry Donor Information System

Abstract This paper explains how basic statistics, content analysis and regression and correlation analysis may be combined to produce measures that indicate changes in donor-appeal-letter sensitivity and donor commitment over time. It also explains how donor sensitivities to certain issues may be discovered by incorporating demographic and lifestyle statistics by zip code.

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Journal of Customer Service in Marketing and Management

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