{"title":"经验与欲望对满意度的中介作用","authors":"J. D. Brown","doi":"10.1300/J127V05N03_05","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study confirmed the important impact of desires on consumer satisfaction for a service organization. It further showed the important mediating influence of consumer experience. Specifically, as consumers gain more experience in using a service, desires and desires congruencies have a stronger impact on satisfaction.","PeriodicalId":109742,"journal":{"name":"Journal of Customer Service in Marketing and Management","volume":"6 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1999-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Mediating Influence of Experience with Effects of Desires on Satisfaction\",\"authors\":\"J. D. Brown\",\"doi\":\"10.1300/J127V05N03_05\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This study confirmed the important impact of desires on consumer satisfaction for a service organization. It further showed the important mediating influence of consumer experience. Specifically, as consumers gain more experience in using a service, desires and desires congruencies have a stronger impact on satisfaction.\",\"PeriodicalId\":109742,\"journal\":{\"name\":\"Journal of Customer Service in Marketing and Management\",\"volume\":\"6 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1999-06-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Customer Service in Marketing and Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1300/J127V05N03_05\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Customer Service in Marketing and Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1300/J127V05N03_05","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Mediating Influence of Experience with Effects of Desires on Satisfaction
ABSTRACT This study confirmed the important impact of desires on consumer satisfaction for a service organization. It further showed the important mediating influence of consumer experience. Specifically, as consumers gain more experience in using a service, desires and desires congruencies have a stronger impact on satisfaction.
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