影响使用聊天工具搜索金融相关信息意愿的因素探讨

Kelvin Lee Yong Ming, M. Jais, Y. Hui, Ling Pick Soon, Agnes Lim Siang Siew, Liew Siew Ling
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引用次数: 0

摘要

ChatGPT的出现彻底改变了信息搜索行为。本研究旨在探讨影响ChatGPT作为金融相关信息搜索工具的潜在因素。本研究亦发放线上问卷,收集现有使用者的回应。研究结果表明,易用性、有用性、羊群行为和社会影响力显著影响用户使用ChatGPT搜索金融相关信息的意愿。然而,本研究也发现,使用ChatGPT搜索金融相关信息的个人与其查看信息的意愿之间并没有显著的关系。这些结果为未来的研究提供了有价值的见解,并强调了ChatGPT作为搜索金融相关信息工具的潜力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Exploring Factors Affecting Intention to Use Chatgpt for Searching Finance-Related Information
The emergence of ChatGPT has revolutionized information seeking behavior. This study aims to explore the potential factors that influence the adoption of ChatGPT as a tool for searching finance related information. This study also distributed the online questionnaire to gather the responses from existing users. The findings indicate that ease of use, usefulness, herding behavior, and social influence significantly affect users’ intention to use ChatGPT for searching finance related information. However, this study also revealed that there is no significant relationship between individuals who used ChatGPT for searching finance related information and their intention for information checking. These results provide valuable insights for future studies and underscore the potential of ChatGPT as a tool for searching finance related information.
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