TAG BASED RECOMMENDATION SYSTEM OF A SOCIAL NETWORKING SITE*

Social networking sites (SNSs) are web-based services that allow people to create a profile and communicate with each other via their personalized web pages (profiles) .The history of SNSs begins in 1997 with the site named SixDegrees.com and from 2003 onwards too many SNSs have been launched and hence the term YASNS: “Yet Another Social Networking Service” came into our lives. In 2004 with the launch of MySpace, SNSs gained popularity remarkably and hit the mainstream . Eventur was a tag-based event recommendation system about local events in Pittsburgh. The system used an event recommendation system to make recommendations more personalized. Recommendations are based on two of the core elements of social network people and tags. Relationship information among people, tags, and items, is collected and aggregated across different sources within the enterprise. Tags applied on the user by other people are found to be highly effective in representing that user's topics of interest. This study was performed to understand the effectiveness of the Eventur system and this paper provides the methods, highlights the findings and suggests possible future research.