网上销售对保邦安市消费者购买兴趣的影响

Liska Febrianti, S. Aisyah
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引用次数: 0

摘要

在当今的数字时代,一切都可以在网上完成,也可以在网上购物。最近,消费者对网上购物的购买兴趣大大增加,特别是在新冠肺炎疫情期间,政府出台了有关自我隔离的规定。当然,这是发展在线销售的一个足够强大的理由。本研究描述了在线销售对Perbaungan市消费者购买兴趣的影响。本研究采用描述性定量和定性描述性的方法,通过谷歌表格分发问题,给Perbaungan市的人们谁在网上购物。通过对100名受访者的数据分析可以看出,网上销售极大地影响了消费者对某一商品的购买兴趣,因为网购比直接到实体店购买更容易,更便宜。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Effect of Online Sales on Consumer Purchase Interest in Perbaungan City
In today's digital era, everything can be done online as well as shopping. Recently, consumer buying interest in online shopping has greatly increased, especially during the Covid-19 period when there was a government regulation regarding self-isolation. Of course this is a strong enough reason for the development of online sales. This study describes how the influence of online sales on consumer buying interest in the city of Perbaungan. This research uses descriptive quantitative and qualitative descriptive methods by distributing questions via google forms given to the people of Perbaungan city who have made online purchases. From the analysis of data with 100 respondents, it can be seen that online sales greatly affect consumer buying interest in an item on the grounds that purchases are made easier and cheaper than direct purchases to stores.
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