电子商务网站基于性别的比较评价:混合MCDM方法

Oshin Anand, Praveen Ranjan Srivastava
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引用次数: 4

摘要

过去几年,电子商务网站随着用户的增加而升级,男性和女性人口都有显著增加。随着竞争的加剧,了解你的客户群变得非常重要。本研究的重点是对这些网站的男女并行评价。在比较评价中已经考虑了男性和女性的不同因素。这种分离是通过使用模糊层次分析法计算权重来完成的,该权重被输入到TOPSIS进行最终评价。男性和女性因素行为的差异为该行业提供了改进领域,以增强其在这两个分支中的客户群,研究结果具体体现了两性的事实和需求。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A comparative gender based evaluation of e-commerce website: A hybrid MCDM approach
Past few years have seen an escalated addition in ecommerce websites along with the users, with significant additions from both male and female populations. With the proliferated competition knowing your customer base becomes important. The disquisition focuses on the parallel evaluation of these websites for both genders. The factors individuate itself for males and females, which has been considered in the comparative evaluation. This segregation has been done through calculation of weights using fuzzy AHP which is inputted to TOPSIS for the culminating evaluation. The differentiation of the factor behaviour for males and females provides the industry with the improvement area to enhance their customer base in both the bifurcations, with the findings concreting facts and needs of both the genders.
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