产品价值-特征关系的探索:产品设计与开发的偏最小二乘路径建模

2011 IEEE International Conference on Industrial Engineering and Engineering Management Pub Date : 2011-12-29 DOI:10.1109/IEEM.2011.6118013

C. Withanage, T. Park, T. Duc, Hae-Jin Choi

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引用次数: 2

摘要

评估产品价值-特征关系是决定新产品的组合和产品属性水平的最重要的任务，目标是一个已经建立好的产品细分市场。本文采用偏最小二乘路径模型对2008 - 2010年美国轿车市场销售数据的VC关系进行了研究。通过两阶段的案例研究，实现了顾客揭示价值(CRV)作为产品特征所产生价值指标的实证验证的两个主要目标;建立了影响变量最多的简化VC模型。通过对CRV的验证，得到了拟合优度提高的简化模型。此外，本研究首次使用CRV来探讨细分市场与潜在变量之间的风险投资关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Exploration of product Value - Characteristic relationship: Partial least squares path modeling for product design and development

Estimating the product Value-Characteristic (VC) relationship is the most important task for deciding on the mix and the levels of product attributes of a new product targeted at a well established product market segment. In this paper, Partial Least Square Path Modeling was used to investigate the VC relationship of the US Sedan car market sales data from 2008 to 2010. A two-phase case study was conducted to achieve two primary objectives of empirical validation of Customer Revealed Value (CRV) as an indicator of the value generated by product characteristics; and formulation of a simplified VC model with most influencing variables. CRV was successfully validated, and it was used to get the simplified model with an improved goodness of fit value. In addition, CRV was used for the first time to explore the VC relationship of a market segment with latent variables in this study.

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2011 IEEE International Conference on Industrial Engineering and Engineering Management

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