{"title":"泡菜消费者消费倾向对产品选择属性和再购买意愿的影响","authors":"Hye-Sook Kim, In-Kyu kim, Choung-Seob Shin","doi":"10.47584/jfm.2022.25.3.185","DOIUrl":null,"url":null,"abstract":"The purpose of this study is to analyze effects of Kimchi consumer's consumption tendency on product selection attribute and repurchase intention. To achieve this goal, The study was conducted from September 1st, 2021 to September 30th, 2021. A total of 550 questionnaires were distributed, and 500 copies were collected and used for empirical analysis. The following are the results of the analysis. First, as a result of the Hypothesis 1 test, it was found that both pursuit of health and pursuit of value had a significant effect. Second, as a result of the Hypothesis 2 test, it was found that both pursuit of health and pursuit of value had a significant effect. Third, as a result of the Hypothesis 3 test, it was found that both pursuit of health and pursuit of value had a significant effect. Fourth, as a result of the Hypothesis 4 test, it was found that quality, brand, and price all had a significant effect. Fifth, as a result of the Hypothesis 5 test, it was found that pursuit of value had a significant effect while pursuit of health did not.","PeriodicalId":378363,"journal":{"name":"Foodservice Management Society of Korea","volume":"9 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Effect of Consumption Tendency of Kimchi Consumers on Product Selection Attribute and Repurchase Intention\",\"authors\":\"Hye-Sook Kim, In-Kyu kim, Choung-Seob Shin\",\"doi\":\"10.47584/jfm.2022.25.3.185\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this study is to analyze effects of Kimchi consumer's consumption tendency on product selection attribute and repurchase intention. To achieve this goal, The study was conducted from September 1st, 2021 to September 30th, 2021. A total of 550 questionnaires were distributed, and 500 copies were collected and used for empirical analysis. The following are the results of the analysis. First, as a result of the Hypothesis 1 test, it was found that both pursuit of health and pursuit of value had a significant effect. Second, as a result of the Hypothesis 2 test, it was found that both pursuit of health and pursuit of value had a significant effect. Third, as a result of the Hypothesis 3 test, it was found that both pursuit of health and pursuit of value had a significant effect. Fourth, as a result of the Hypothesis 4 test, it was found that quality, brand, and price all had a significant effect. Fifth, as a result of the Hypothesis 5 test, it was found that pursuit of value had a significant effect while pursuit of health did not.\",\"PeriodicalId\":378363,\"journal\":{\"name\":\"Foodservice Management Society of Korea\",\"volume\":\"9 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-06-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Foodservice Management Society of Korea\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.47584/jfm.2022.25.3.185\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Foodservice Management Society of Korea","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47584/jfm.2022.25.3.185","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Effect of Consumption Tendency of Kimchi Consumers on Product Selection Attribute and Repurchase Intention
The purpose of this study is to analyze effects of Kimchi consumer's consumption tendency on product selection attribute and repurchase intention. To achieve this goal, The study was conducted from September 1st, 2021 to September 30th, 2021. A total of 550 questionnaires were distributed, and 500 copies were collected and used for empirical analysis. The following are the results of the analysis. First, as a result of the Hypothesis 1 test, it was found that both pursuit of health and pursuit of value had a significant effect. Second, as a result of the Hypothesis 2 test, it was found that both pursuit of health and pursuit of value had a significant effect. Third, as a result of the Hypothesis 3 test, it was found that both pursuit of health and pursuit of value had a significant effect. Fourth, as a result of the Hypothesis 4 test, it was found that quality, brand, and price all had a significant effect. Fifth, as a result of the Hypothesis 5 test, it was found that pursuit of value had a significant effect while pursuit of health did not.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
