浅析电子商务发展中的移动网络营销

A. Ahmadzadeh
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引用次数: 2

摘要

随着互联网的发展和信息通信技术的进步,以及移动通信的快速发展和潜力的不断提升,移动通信已经成为一项新兴业务,成为一个具有巨大潜力的市场。换句话说,互联网的发展和创造了一个新的空间,导致了另一种营销类型的出现,即电子营销和电子商务,营销已经超越了网络空间和个人电脑(pc),随着移动设备的不断扩大,出现在手机上。无线通信技术的快速发展使商业和移动互联网比以往任何时候都更加渗透。在科技史上,没有任何一种现象具有无线技术的便利和关注。无线通信技术已经渗透到商业、营销等生活的各个方面和维度,在电子商务世界中创造了许多与客户建立人际关系的机会。全球移动用户数量已超过50亿。也许其中一个原因是,手机不再是一个用于交谈的设备,而是一种完成各种任务和活动的手段,例如玩耍、了解天气状况、查找路线和道路、访问社交媒体、听音乐、看电影和阅读新闻。移动促销在电子商务中发展迅速,出现了各种类型的移动促销。企业可以针对特定的受众,用户可以永久地访问这些受众,因为个人就像钱包一样永久地伴随着他们的手机。尽管具有优势,但手机推广仍面临许多障碍。在这些促销活动可能遇到的挑战和障碍中,人们可以参考消费者在进入其隐私方面的权利/权利,因为移动电话被视为个人隐私,因此在这方面应该小心。本文在第2节讨论和定义了网络营销的质量,在第3节提到了通过互联网通过手机进行营销和交易。第4节讨论了移动贸易的优势和潜力,第5节讨论了这种新技术遇到的障碍和挑战,最后在第6节介绍了社区成员接受移动营销的因素的概念模型。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Analysis of E-marketing using mobile in development of E-commerce
This study is conducted to investigate the relationship between auditor's specialization with information quality and investment efficiency. The purpose of this study is to determine the relationship between auditor's specialization in industry with information quality and investment efficiency. The temporal domain of this research is from the beginning of 2009 to the end of 2016. Since the results of this research can be used in developing laws and regulations of stock exchange, it is an applied research. Also, since this research seeks to find the relationship between several variables, it is a correlation type and its methodology is a comparative type. The statistical population in this research is 404 companies listed in Ajman Stock Exchange. The sampling method is systematic elimination that 84 companies were selected as sample. In order to calculate variables, test hypotheses, and perform other statistical tests, Limer, Hausman, Breusch-Pagan/Cook-Weisberg tests and Eviews software are used. The results indicate that there is a significant relationship between the auditor's specialization and information quality of companies listed in Ajman Stock Exchange and there is a significant relationship between auditor's specialization and investment efficiency of companies listed in Ajman Stock Exchange.
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