The Impact of Giving Feedback in Online Discussions: Effects of Evaluative Reply Comments on the Authors of Evaluated User Comments

Abstract. In online discussions, users often evaluate comments from other users. On the basis of face theory, the present study analyzed the effects of evaluative replies on the evaluated comment authors. The investigation complements existing research, which has mainly focused on effects of comments on uninvolved readers. In the experimental study presented here, disapproving evaluations provoked negative and less positive emotions, and the evaluated authors were less willing to participate in the online discussion further. The authors’ perception of face threat mediated these effects. The results contribute to face theory in computer-mediated interactions and to our understanding of online discussions with dissonant standpoints.