Facets of value emerging through the operation of short food supply chains

ABSTRACT Short food supply chains (SFSCs) are market schemes that allow different types of value to emerge. In this work, we aimed to uncover these facets of value. To do so, we built upon two conceptual models: a Triple Layered Business Model Canvas and an eight-dimensional blueprint developed for our purposes. Then, we conducted two studies using these models as theoretical templates. In Study I, we followed a business model canvas perspective, aiming to portray the components that contribute to the generation of economic, functional, and social value produced in SFSCs. By drawing on a sample of farmers who participate in SFSCs, we developed regression models to uncover the antecedents of value. Our analysis revealed that the effectiveness of performed activities catalyses the economic value of SFSCs. In addition, the social value depends on the capacity of SFSCs to enhance local communities’ well-being and provide significant outreach. Finally, environmental value is associated with the distribution of products. In Study II, using data from a pool of experts, we assessed the importance of eight facets of value. Participants appraised economic, social, cultural, and environmental value as more important than the remaining dimensions. Our studies shed light on the dimensions of value created in SFSCs, also confirming the usefulness of business model canvases for understanding value creation processes. However, our work also offers a new framework for conceptualising supply chains’ value, distinguishing value into primary (which is produced and remains within SFSCs) and secondary (which extends beyond supply chain limits).