The Relationship between Perceived Performance and Consumer Satisfaction: The Moderating Role of Price, Price Consciousness and Conspicuous Consumption

Conventional wisdom believes that perceived performance has positive effect on consumer satisfaction. However, it is not clear that whether the effect is consistent or moderated by some factors -an issue of much importance but largely neglected. The authors fill the void by examining the moderating effects of price, price consciousness and conspicuous consumption on the relationship between perceived performance and consumer satisfaction. Results show that price and price consciousness moderate the relationship between perceived service quality and consumer satisfaction, while conspicuous consumption moderate the relationship between perceived product quality and consumer satisfaction.