Qualitative Data Analysis

This chapter illustrates how to do qualitative data analysis. The principles of grounded theory methodology are taken as the main reference for developing a rigorous analysis of the data. Several examples and case studies are discussed to show the practicalities of qualitative data analysis. While explaining the mechanisms of qualitative data analysis, this chapter frames data analysis as part of the overall research process. Methods used in qualitative research give access to people's stories and experiences through language and captures the complexities of social processes. Grounded theory methodology is used to illustrate an approach to coding. Coding is about finding key themes in qualitative data in the form of a text and developing explanations of the research questions. Several approaches to coding—from open and axial coding to selective coding—are systematically presented. Issues of validity and reliability of qualitative data are also addressed within the overall process of research and data analysis leading to the writing-up.