Does Playing with Barbie in Childhood Affect Later Body Image?

Abstract Introduction: Although Barbies are heavily criticized for their unattainable bodies, research has not thoroughly examined the long-lasting effects of playing with Barbies in childhood on women’s later body image. In the present study, we examined whether the frequency of play with Barbies, number of Barbies owned, enjoyment when playing with Barbies, and age at first play with Barbies were associated with women’s body dissatisfaction, drive for thinness, and dieting behaviors. Methods: Female young adults (n=68) who had played with Barbies as children responded to surveys. Results: We found that only age at first play with Barbies in childhood was associated with greater drive for thinness in adulthood; no other Barbie variable was associated with body image. Conclusions: These findings suggest that girls who begin playing with Barbies at a young age may be susceptible to developing a greater internalization of the thin ideal. It is important that girls and parents be aware that Barbies do not represent an ideal body to match. Keywords: Barbie; dolls; disordered eating; drive for thinness