PROBLEMS AND PROSPECTS OF HIGHTECH GOODS IMPORT IN RUSSIA'S ELECTRONIC TRADE

The relevance of the research topic is due to the fact that online sales play an increasingly important role in retail trade and occupy a significant place in international commodity exchange. The article presents an analysis of current trends in the import of high-tech goods in the electronic commerce of the Russian Federation. The scientific novelty of the article lies in the substantiation of the main factors affecting the development of trade in the e-commerce segment in the Russian Federation in the current geopolitical conditions, taking into account the impact of economic sanctions.