OBSOLESCÊNCIA PROGRAMADA E PERCEBIDA: UM LEVANTAMENTO SOBRE A PERCEPÇÃO DO CICLO DE VIDA COM USUÁRIOS DE APARELHOS CELULARES

Since the twentieth century, planned and perceived obsolescence have become tools capable of reducing the useful life of electronics products consumer. This reduction causes an increase in the volume of waste that, consequently, generates negative environmental impacts. Because of this problem, this work aims to understand the way in which planned and perceived obsolescence are related to the disposal of a type of electro-electronic device: the cell phone. In order to achieve this objective, an applied, descriptive and qualitative-quantitative research was carried out, having as technical procedure the documentary analysis and the survey whose questionnaire application obtained 596 respondents. The results indicate characteristics of the behavior of the consumer, in relation to the time since the last exchange, as well as the destination given to the last appliance. Finally, reflections on planned and perceived obsolescence are carried out in order to continue the accumulation of scientific and managerial knowledge about these typical tools of the current economic system.