{"title":"Kevin 07的经验教训:政治营销","authors":"S. Dann, Andrew Hughes","doi":"10.2104/MBR08010","DOIUrl":null,"url":null,"abstract":"The Australian Labor Partys success in the Federal election campaign this year reminds us that its all in the marketing mix, write Stephen Dann and Andrew Hughes.","PeriodicalId":311623,"journal":{"name":"Monash Business Review","volume":"30 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2008-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Lessons from Kevin 07TM: political marketing\",\"authors\":\"S. Dann, Andrew Hughes\",\"doi\":\"10.2104/MBR08010\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The Australian Labor Partys success in the Federal election campaign this year reminds us that its all in the marketing mix, write Stephen Dann and Andrew Hughes.\",\"PeriodicalId\":311623,\"journal\":{\"name\":\"Monash Business Review\",\"volume\":\"30 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2008-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Monash Business Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2104/MBR08010\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Monash Business Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2104/MBR08010","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Australian Labor Partys success in the Federal election campaign this year reminds us that its all in the marketing mix, write Stephen Dann and Andrew Hughes.
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