THE EFFECT OF LEVERAGE FACTORS OF LEARNING TO PRODUCT QUALITY OF WOODEN HOUSE INDUSTRY AT WOLOAN DISTRICT, NORTH SULAWESI, INDONESIA

Purpose- The purpose of this study is to determine the ability and to analyze the effect of leverage factors of learning to product quality in Wooden House Industry at Woloan District, North Sulawesi, Indonesia, as well as to predict the probability of this industry to produce quality products. Methodology- To answer these purposes, the Logistic Regression is being applied to 38 firms and customers.  There are 22 firms that are able to produce good quality  and 16 firms that  produce less quality. Predictly, there are 19 firms that are able to produce good quality, 12 firms that produce less quality, and 3 firms that obviously are able to produce good quality but predictably unable to produce good product, and 4 firms that obviously  produce less quality, but predictably will be able to produce  good quality.  Findings- The leverage factors of learning have a significant effect on product quality. Simultaneously, all factors have significant effect on the product quality, partially, factors of knowledge acquisition, knowledge assimilation and knowledge exploitation have significant effect, except knowledge transformation.  Conclusion- It can be concluded that learning process should be applied as a routine and sustainable activity for this industry to produce quality products. The role of management in this process is to acquire new and relevant knowledge, to utilize and optimize knowledge, to increase research and development, to optimize human resources, to initiate new thinking, to innovate new product, and to identify new solutions to solve problems.