个人主义与企业对消费者电子商务:跨经济证据

Jun Xu, Yaofang Wen, Q. Gu
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摘要

我们回归了Hofstede的国家文化、个人主义和企业对消费者(B2C)电子商务指数价值的一个维度,跨越84个经济体。我们发现,个人主义得分高的国家B2C电子商务发展指标值也高。我们呼吁在充分考虑民族文化的基础上制定相关政策,促进B2C电子商务的发展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Individualism and Business-to-Consumer E-commerce: Cross-Economy Evidence
We regress one of Hofstede's dimensions of national culture, individualism, and business-to-consumer (B2C) E-commerce index value across 84 economies. We find that countries with high individualism score have high index value of B2C E-commerce development. We then call for designing relative policies with full consideration on national culture to promote the development of B2C E-commerce.
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