{"title":"个人主义与企业对消费者电子商务:跨经济证据","authors":"Jun Xu, Yaofang Wen, Q. Gu","doi":"10.1145/3429551.3429589","DOIUrl":null,"url":null,"abstract":"We regress one of Hofstede's dimensions of national culture, individualism, and business-to-consumer (B2C) E-commerce index value across 84 economies. We find that countries with high individualism score have high index value of B2C E-commerce development. We then call for designing relative policies with full consideration on national culture to promote the development of B2C E-commerce.","PeriodicalId":391845,"journal":{"name":"Proceedings of the 6th International Conference on Industrial and Business Engineering","volume":"166 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Individualism and Business-to-Consumer E-commerce: Cross-Economy Evidence\",\"authors\":\"Jun Xu, Yaofang Wen, Q. Gu\",\"doi\":\"10.1145/3429551.3429589\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"We regress one of Hofstede's dimensions of national culture, individualism, and business-to-consumer (B2C) E-commerce index value across 84 economies. We find that countries with high individualism score have high index value of B2C E-commerce development. We then call for designing relative policies with full consideration on national culture to promote the development of B2C E-commerce.\",\"PeriodicalId\":391845,\"journal\":{\"name\":\"Proceedings of the 6th International Conference on Industrial and Business Engineering\",\"volume\":\"166 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-09-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 6th International Conference on Industrial and Business Engineering\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1145/3429551.3429589\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 6th International Conference on Industrial and Business Engineering","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3429551.3429589","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Individualism and Business-to-Consumer E-commerce: Cross-Economy Evidence
We regress one of Hofstede's dimensions of national culture, individualism, and business-to-consumer (B2C) E-commerce index value across 84 economies. We find that countries with high individualism score have high index value of B2C E-commerce development. We then call for designing relative policies with full consideration on national culture to promote the development of B2C E-commerce.