The use of artificial intelligence technologies in enterprise management: Sociological aspect

The article presents sociological directions for managing a modern enterprise, justifying the relevance of applying artificial intelligence technologies in enterprise management, classifying artificial intelligence technologies and addressing the risks and problems associated with using artificial intelligence technologies. The relevance of the chosen topic is due to the trend towards digital transformation and the implementation of artificial intelligence in various areas of enterprise management, as well as the role of artificial intelligence technologies as a “driver” of business process modernization. Scientific research methods include the analysis and synthesis of information presented in studies by Russian and foreign scientists, as well as empirical data obtained as a result of implementing artificial intelligence technologies in an IT company. As a result of applied sociological research, the advantages and risks of using artificial intelligence technologies were discovered and explained, and problems related to its integration into enterprise management were identified. The theoretical significance of the work lies in the fact that theoretical and methodological foundations for the application of AI technologies have been proposed. Although there are many materials devoted to defining the significance of artificial intelligence technologies, there is still a lack of research covering the sociological aspect of forming a new “hybrid” social environment and culture and its impact on the development of human resources. The article highlights the sociological aspect of integrating artificial intelligence into business practices, analyzes various approaches to defining the role and significance of human intelligence and “non-human intellectual entities”.