Research on the Problems and Countermeasures of Tourism Shopping in Heilongjiang Province

Shopping plays an important role in tourism. However, the development speed of tourism shopping in Heilongjiang province is slow, and there are still many problems, such as scattered shops and small scale; cannot meet the needs of tourists; low market share, restricts the development of Heilongjiang's tourism industry. Therefore, it is necessary to give full play to the leading role of the government, attach great importance to tourism shopping, increase the proportion of lifestyle tourism souvenirs, explore the cultural attributes of tourism souvenirs, and so on, to promote the overall development of tourism economy in Heilongjiang Province.