财政部公关策略在涉嫌滥用毒品的案件发生后,为公众创造了积极的形象

Nadia Muharman, Zakirah Azman, Tari Aulia Sari
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引用次数: 0

摘要

本研究题为"本达哈拉区警察在涉嫌滥用毒品的罪犯死亡后在公众心目中树立积极形象的公共关系策略",目的是查明本达哈拉区警察在涉嫌滥用毒品的罪犯死亡后在公众心目中树立积极形象的公共关系策略。本研究采用定性方法进行描述性研究。本研究的数据收集技术是通过对本达哈拉区警察公共关系主管和本达哈拉区警察公共关系总科科长的访谈来完成的。信息者的确定采用有目的的抽样技术。结果显示,本达哈拉区警察公共关系部门使用了七种公关策略,即定期探访受害者家属、接触社区领导人、轮流向村庄提供咨询、探访学校活动、接触亚齐塔米亚新闻记者、将活动文件上传至社交媒体,以及向有需要的当地社区提供捐赠和援助。本达哈拉区警察的公共关系部门在执行所设计的战略时遇到了几个障碍,即缺乏设施和缺乏负责公共关系部门或部门的人员。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Strategi Humas Polsek Bendahara dalam Menciptakan Citra Positif Dimata Masyarakat Pasca Kasus Tewasnya Pelaku Dugaan Penyalahgunaan Narkotika
This study entitled "Public Relations Of Bendahara Sector Police's Strategies In Creating A Positive Image In The Eyes Of The Public After The Death Of The Alleged Drug Abuse Perpetrator Case" with the aim of finding out the strategies carried out by the Bendahara Sector Police's Public Relations in creating a positive image in the public after the death of the alleged perpetrator of Narcotics abuse. This research is a descriptive study with a qualitative approach. The data collection technique in this study was done by using interviews with the head of Public Relations of the Bendahara Sector Police and the General Section Chief Public Relation of Bendahara Sector Police. The determination of informant was chosen using a purposive sampling technique. The results showed that there were seven PR strategies used by the Public Relations of the Bendahara Sector Police, namely visiting victims' families regularly, approaching community leaders, counseling in turns to villages, saweusikula (visiting schools) activities, approaching Aceh Tamiang news journalists, uploading activities documentation to social media, and providing donations and assistance to local communities in need. There were several obstacles for the Public Relations of the Bendahara SectorPolice in carrying out the strategies that had been designed, namely the lack of facilities and the lack of personnel in charge of the Public Relations sector or department. 
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