An Empirical Study of Motivational and Driving Factors on Women Entrepreneurship Venturing in India

Globally, the rate of women entrepreneurship has been growing at more than 10% each year. In fact, women have started to open their own business. Women entrepreneurs create job for themselves as well as for others too. Women in India are gaining importance in the era of economic, liberalisation, privatisation and globalisation. The institutional policy and framework for developing entrepreneurial skills and providing training and education to the women have opened the door for economic development, as well as in empowering the women. One can see a plethora of successful women entrepreneurs successfully venturing in India both in social as well as economic fields. There are number of schemes started by government of India to uplift women. Such schemes are such as National Skill Development Policy, Mudra Yojna Schemes, National Skill Development Mission, Mahila Udyam Nidhi Scheme, Stree Shakti Package, Annapurna Scheme and many more. Women entrepreneurship can be regarded as one of the most important tools to empower women in India. Still the women face gender base problem in starting and growing their venture. This article generally explores the motivational and driving factors that help women entrepreneurs to venture in India. Random sampling techniques have been used on 80 women entrepreneurs while conducting the research. The researcher has used Pearson correlations and Regression Analysis for testing the hypothesis. The overall result of this article depicts that there is a significant effect of pull motivation factors and marginal effect of push motivational factors on women entrepreneurs who are venturing their business in India.