The Development and Practice of Design Thinking Methodology Based on Gamification : Focusing on University Loyalty Program

Submitted:February 2, 2016 1 st Revision:February 6, 2016 Accepted:February 11, 2016 * 본 연구의 저자는 연구를 수행하는데 있어 도움을 준 김용민 학장님과 안현철 교수님, X-Ville 학회원들에게 감사를 표합니다. ** 국민대학교 경영대학 경영정보학부 학생(X-Ville학회) *** 국민대학교 경영대학 경영정보학부 조교수, 교신저자 Currently, many universities offer a variety of programs for students to improve their knowledge and expertise for their career development. Because each program’s success depends on students’ active participation and passion, the university makes a lot of efforts to motivate them enhance the loyalty toward the school. Several universities in Korea operate their own loyalty program based on their students’ activities. However, we need to develop a distinctive loyalty program to suit universities’ education environment because the purpose of education is different from existing commercial purpose. This study shows the process that improves problems of loyalty programs that are operated by the K University and suggests new ideas based on design thinking methods. Also, this study includes a process that changes standardized and involuntary loyalty program to interesting loyalty program that induces students’ voluntary participation through combining with gamification concept. The method that we suggest in this study is expected to extend various fields. Keyword:Design Thinking Methodology, Loyalty Program, Gamification, University, Career Development 韓國IT서비스學會誌 第15卷 第2號 2016年 6月, pp.65-80 66 Juyeoun Na.Hee Ra Jun.Yujeong Chen.Hye Young Choi.Do-Hyung Park