Jhony Crispin Aranda, Nathalie Zinzia Torero, Christian Paolo Martel Carranza
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引用次数: 3
摘要
目标。以2019年华努科市民营银行客户服务质量和客户满意度为研究对象。方法。这是一项定量研究,其设计是非实验性的。通过调查技术和问卷调查收集数据,评估服务质量和顾客满意度。调查对象包括32000名客户,他们平均每月接受一次服务,样本包括380名客户。斯皮尔曼被用作统计证据。采用SPSS软件(24.0版)进行统计。结果。结果表明,服务质量对华纽科私人银行客户满意度有显著的直接影响(rs = 0.785, Sig = 0.000)。结论。研究发现,华诺科-2019年民营银行服务质量与客户满意度之间存在显著关系。
Calidad del servicio y satisfacción del cliente de los bancos privados
Objective. To determine the influence of service quality and customer satisfaction clients in private banks in the city of Huanuco, 2019. Methods. It was a quantitative research and its design was non-experimental. Data was collected through the survey technique and a questionnaire to evaluate the quality of service and customer satisfaction. Population comprised 32,000 clients who were served, on average, monthly and the sample consisted of 380 clients. Rho Spearman was used as statistical proof. This was done using the SPSS software (version 24.0). Results. It was evidenced that the service quality influences the satisfaction of the clients in private banks of Huanuco, existing a considerable direct correlation (rs = 0.785, Sig. = 0.000). Conclusion.The research concluded that there is a significant relationship between service quality and customer satisfaction in private banks in the city of Huanuco -2019.