Entrepreneurial Intention from the Context of B40 Strata

Moving towards a developed nation in 2050, government is committed to boost up the wellbeing and income of low-income earners (B40) household towards middle class society. Considering SMEs instrumental roles in creating prosperity for the nation, variety of programs have been established in promoting entrepreneurial activity to address pockets of poverty and socio-economic imbalances among B40 group. Therefore, study related to B40 entrepreneurial intention is worth further examination.  Following the Theory of Planned Behaviour (TPB), the study examines the extent to which attitude, subjective norms, and perceived behavioral control predict entrepreneurial intention among B40 in Malaysia. A questionnaire survey was done using the sample of B40. The hypotheses were analysed by using partial least square-structural equation modeling (PLS-SEM). The result suggests that only attitude and perceived behavioural control were significant to explain B40 entrepreneurial intention yet subjective norm was found as a non-significant predictor in explaining B40 entrepreneurial intention. The paper extends the current knowledge on entrepreneurial intention by analyzing the impact of different factors recognized by TPB on entrepreneurial intention and provide insightful input from the context of B40 in Malaysia.