语言与决策:董事会成员与未来投资

Florian Rottner
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摘要

最近的研究表明,语言中对未来的语法表示会影响个人在私生活中的行为。在本文中,我研究了语言特征对一个人的行为的这种影响在商业世界中是否也很明显。我测试了这样一个假设:如果公司董事会成员的母语在语法上把现在和未来区分开来,那么这些公司就不那么面向未来。我发现一种语言对未来的屈折标记对公司无形资产的增长率有显著影响,我将其作为未来方向的基准。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Language and Decision Making: Board Members and the Investment in the Future
Recent research has shown that the grammatical representation of the future in languages influences how future-oriented an individual behaves in her private life. In this paper, I examine whether this effect of language characteristics on a person’s behaviour is also evident in the business world. I test the hypothesis that companies with board members whose native language grammatically separates the present from the future are less future-oriented. I find significant effects of the inflectional marking of the future in one language on the growth rate of a company’s intangible assets, which I use as a benchmark for its future orientation.
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