Transformational Leadership Relationship with Employee Creativity: The Moderating Effect of Knowledge Sharing and Mediating Effect of Creative Self-Efficacy

Sustainable competitive advantage is the ultimate goal of numerous creative oriented firms. Therefore, this study’s purpose is to investigate the relationship amongst transformational leadership and employee creative performance with the intervening mechanism of creative self-efficacy, furthermore, this study’s purpose is to examine the knowledge sharing culture moderating role amongst transformational leadership and creative self-efficacy. A quantitative survey methodology was used for data collection, and 150 questionnaires have been circulated to employees employed in the private banking sector situated within twin city premises. This study’s result indicated that transformational leadership and employee creative performance have significant relationships with each other, moreover, creative self-efficacy mediates amongst that relationship. Furthermore, knowledge sharing culture does not moderate amongst transformational leadership and creative self-efficacy. Practical implications and limitations have been discussed. Likewise, the future direction is also recommended in this study.