CHINESE MANAGEMENT STYLE: CROSS-CULTURAL INTEGRATION

Chinese business has been developing successfully despite the difficulties associated with the pandemic. Last but not least, this success is associated with the formation of an effective synthesis of cross-cultural platforms of corporate culture and modern Western management systems in Chinese companies. The article examines the influence of traditional values on the management of modern Chinese enterprises. This influence is characterized as a ‘projection of the provisions of Confucianism, Buddhism and Taoism upon corporate culture. Projections coexist, intertwine and integrate with Western approaches to management. As a result, cross-cultural constructs are emerging that allow Chinese companies to combine both traditional Chinese and Western values, which opens the way to effective management and rapid cross-border expansion of activities. To substantiate this understanding of the modern Chinese management style, the article analyzes the activities of Alibaba Group. The analysis shows that in the latest official reports, the company declares values that are projections of the provisions of Confucianism, Buddhism and Taoism. At the same time, the concept of the «strategy core» is also included in the values, referring to the internationally widely recognized Balanced Scorecard (BSC) strategic management system developed by American specialists R. Kaplan and D. Norton. This paved the way for the practical application of BSC in Alibaba Group, which turned out to be very successful. The experience of the Chinese e-commerce giant deserves to be studied in connection with the increased importance of Russian-Chinese business cooperation for Russia in modern conditions. The problem of coincidences and discrepancies of values of different cultures should be explored more systematically in order to activate the above-mentioned cooperation.