{"title":"现代创新技术在市场营销领域的应用特点，作为提高工业企业竞争力的途径","authors":"N. Zemlyanskaya, N. Kazakova, A. Sazonov","doi":"10.18384/2310-6646-2020-3-84-90","DOIUrl":null,"url":null,"abstract":". Aim. To analyze the features of using modern innovative technologies in the field of marketing in order to increase the competitiveness of industrial enterprises. Methodology. Theoretical and methodological bases of application of modern innovative marketing technologies necessary for the organization of the process of integrated management of competitiveness indicators are highlighted. Results. The key features of modern innovation marketing are defined and its main components are highlighted. The factors influencing the indicators of innovation activity of industrial enterprises are structured. Research implications. It was concluded that innovation is a unique asset that qualitatively affects the main indicators of competitiveness, which, in turn, leads to the emergence of fundamentally new products, services and technologies.","PeriodicalId":166955,"journal":{"name":"Bulletin of the Moscow State Regional University (Economics)","volume":"11 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":"{\"title\":\"THE FEATURES OF APPLICATION OF MODERN INNOVATIVE TECHNOLOGIES IN THE FIELD OF MARKETING AS A WAY TO INCREASE THE COMPETITIVENESS OF INDUSTRIAL ENTERPRISES\",\"authors\":\"N. Zemlyanskaya, N. Kazakova, A. Sazonov\",\"doi\":\"10.18384/2310-6646-2020-3-84-90\",\"DOIUrl\":null,\"url\":null,\"abstract\":\". Aim. To analyze the features of using modern innovative technologies in the field of marketing in order to increase the competitiveness of industrial enterprises. Methodology. Theoretical and methodological bases of application of modern innovative marketing technologies necessary for the organization of the process of integrated management of competitiveness indicators are highlighted. Results. The key features of modern innovation marketing are defined and its main components are highlighted. The factors influencing the indicators of innovation activity of industrial enterprises are structured. Research implications. It was concluded that innovation is a unique asset that qualitatively affects the main indicators of competitiveness, which, in turn, leads to the emergence of fundamentally new products, services and technologies.\",\"PeriodicalId\":166955,\"journal\":{\"name\":\"Bulletin of the Moscow State Regional University (Economics)\",\"volume\":\"11 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Bulletin of the Moscow State Regional University (Economics)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.18384/2310-6646-2020-3-84-90\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Bulletin of the Moscow State Regional University (Economics)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18384/2310-6646-2020-3-84-90","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
THE FEATURES OF APPLICATION OF MODERN INNOVATIVE TECHNOLOGIES IN THE FIELD OF MARKETING AS A WAY TO INCREASE THE COMPETITIVENESS OF INDUSTRIAL ENTERPRISES
. Aim. To analyze the features of using modern innovative technologies in the field of marketing in order to increase the competitiveness of industrial enterprises. Methodology. Theoretical and methodological bases of application of modern innovative marketing technologies necessary for the organization of the process of integrated management of competitiveness indicators are highlighted. Results. The key features of modern innovation marketing are defined and its main components are highlighted. The factors influencing the indicators of innovation activity of industrial enterprises are structured. Research implications. It was concluded that innovation is a unique asset that qualitatively affects the main indicators of competitiveness, which, in turn, leads to the emergence of fundamentally new products, services and technologies.
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