性别、年龄和教育:他们真的会影响网络音乐的接受程度吗?

Communications of the IBIMA Pub Date : 2011-02-05 DOI:10.5171/2011.959384

N. Suki

{"title":"性别、年龄和教育:他们真的会影响网络音乐的接受程度吗?","authors":"N. Suki","doi":"10.5171/2011.959384","DOIUrl":null,"url":null,"abstract":"The objective of this paper is to investigate whether gender, age, and education really moderate \nonline music acceptance of early adopters. An empirical survey was used to test the hypotheses. \nData were collected from a total of 200 questionnaires distributed to early adopters of online music \nand were analysed using Structural Equation Modeling (SEM) via the Analysis of Moment Structure \n(AMOS 16) computer program. Results enumerates that younger people (younger than 25 years), \nmale and higher educated were more strongly affected by Perceived Playfulness and Perceived \nEase of Use towards online music. This study helps practitioners to extend online music market \nwith greater understanding about early adopters’ willingness to involve in online music purchase. \nThe paper rounds off with conclusions and an agenda for future research in this area.","PeriodicalId":187676,"journal":{"name":"Communications of the IBIMA","volume":"183 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2011-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"23","resultStr":"{\"title\":\"Gender, Age, and Education: Do They Really Moderate Online Music Acceptance?\",\"authors\":\"N. Suki\",\"doi\":\"10.5171/2011.959384\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The objective of this paper is to investigate whether gender, age, and education really moderate \\nonline music acceptance of early adopters. An empirical survey was used to test the hypotheses. \\nData were collected from a total of 200 questionnaires distributed to early adopters of online music \\nand were analysed using Structural Equation Modeling (SEM) via the Analysis of Moment Structure \\n(AMOS 16) computer program. Results enumerates that younger people (younger than 25 years), \\nmale and higher educated were more strongly affected by Perceived Playfulness and Perceived \\nEase of Use towards online music. This study helps practitioners to extend online music market \\nwith greater understanding about early adopters’ willingness to involve in online music purchase. \\nThe paper rounds off with conclusions and an agenda for future research in this area.\",\"PeriodicalId\":187676,\"journal\":{\"name\":\"Communications of the IBIMA\",\"volume\":\"183 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2011-02-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"23\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Communications of the IBIMA\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5171/2011.959384\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communications of the IBIMA","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5171/2011.959384","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 23

摘要

本文的目的是调查性别、年龄和教育程度是否真的会影响早期用户对在线音乐的接受程度。一项实证调查被用来检验这些假设。数据收集自分发给早期在线音乐使用者的总共200份调查问卷，并通过计算机程序的矩结构分析(AMOS 16)使用结构方程模型(SEM)进行分析。结果显示，年轻人(25岁以下)、男性和受过高等教育的人对在线音乐的“可玩性”和“易用性”的影响更大。本研究有助业界拓展网上音乐市场，更深入了解早期使用者参与网上音乐购买的意愿。论文最后总结了结论，并提出了这一领域未来研究的议程。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Gender, Age, and Education: Do They Really Moderate Online Music Acceptance?

The objective of this paper is to investigate whether gender, age, and education really moderate online music acceptance of early adopters. An empirical survey was used to test the hypotheses. Data were collected from a total of 200 questionnaires distributed to early adopters of online music and were analysed using Structural Equation Modeling (SEM) via the Analysis of Moment Structure (AMOS 16) computer program. Results enumerates that younger people (younger than 25 years), male and higher educated were more strongly affected by Perceived Playfulness and Perceived Ease of Use towards online music. This study helps practitioners to extend online music market with greater understanding about early adopters’ willingness to involve in online music purchase. The paper rounds off with conclusions and an agenda for future research in this area.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Communications of the IBIMA

自引率

0.00%

发文量