基于统计分析系统软件的广电系统用户分类

2014 Fourth International Conference on Instrumentation and Measurement, Computer, Communication and Control Pub Date : 2014-09-18 DOI:10.1109/IMCCC.2014.210

Binbin Wan, Taozheng Zhang, Jianping Chai, Min Zhao, Zhenlong Zhang

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引用次数: 0

摘要

本文以有线数字电视节目用户的引导数据和节目数据作为实验数据进行实验。并利用SAS软件平台进行高效的数据分析，实现了用户对不同部位的分类。从而达到个人推荐和精准广告的目的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Users Classification on Broadcast and Television System Based on Statistical Analysis System Software

In this paper, we take the guide data and the program data from the users of digital cable television programs as the experimental data to carry on our experiment. And we use the SAS software platform which is very efficient in data analyzing to realize the classification of our user to different parts. So we can achieve our destination of personal recommendation and precision advertizing.

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来源期刊

2014 Fourth International Conference on Instrumentation and Measurement, Computer, Communication and Control

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