有人在吗?

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Pub Date : 1900-01-01 DOI:10.4018/978-1-5225-8097-3.CH006

Junior Tidal

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引用次数: 0

摘要

本章将探讨如何将社会媒体评估用于图书馆营销。它将建立在现有文献的基础上，研究其他图书馆如何量化社会媒体在促进其服务方面的影响。这包括关于库如何从流行的平台(如Facebook、Twitter、YouTube和Instagram)收集本地应用程序统计信息的方法。对网络分析的探索也将作为社会媒体影响的证据进行探讨。本章将使用纽约市理工学院(City Tech)， CUNY的Ursula C. Schwerin图书馆的案例研究，以及如何使用社交媒体平台宣传图书馆活动和传播新闻。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Is Anybody Out There?

This chapter will explore how social media assessment is used for library marketing. It will build upon existing literature on how other libraries quantify social media impact in promoting their services. This includes methods on how libraries can gather native application statistics from popular platforms such as Facebook, Twitter, YouTube, and Instagram. An exploration into web analytics will also be explored as evidence of social media impact. The chapter will use case-studies of the Ursula C. Schwerin Library of the New York City College of Technology (City Tech), CUNY, and how social media platforms are used to advertise library events and disseminate news.

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Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

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