内罗比市和基安布县高尔夫俱乐部风险管理策略与顾客满意度的关系分析

P. Mwangi, V. Maranga, M. Miricho
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引用次数: 0

摘要

本研究旨在调查肯尼亚内罗比市和基安布县高尔夫俱乐部的风险管理策略与顾客满意度之间的关系。共有17个高尔夫俱乐部的队长和271名高尔夫球手/顾客参与了这项研究。采用横断面描述性调查,采用半结构化问卷,访谈时间表和二手来源进行数据收集。本研究建立了风险管理策略与顾客满意度之间有统计学意义的关系,p=0.008
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Analysis of the Relationship between the Risk Management Strategies and Customers Satisfaction in the Golf Clubs in Nairobi City and Kiambu Counties
The study sought to investigate the relationship between risk management strategies and customer satisfaction in the golf clubs in Nairobi City and Kiambu Counties, Kenya. A total of 17 golf clubs’ captains and 271 golfers/customers were targeted for this study. The crosssectional descriptive survey was adopted where semi-structured questionnaires, an interview schedule and secondary sources were used for data collection. The study established a statistically significant relationship between the risk management strategies and customer satisfaction with p=0.008
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