Metamodernism as a New Paradigm of Modern Cultural Practices

The purpose of the article is to reveal the features of metamodernism as a new paradigm of modern cultural practices. Research methodology. The method of critical analysis, the systemic method, the structural and formal method, as well as the method of systematisation and generalisation were applied, which contributed to the examination and scientific justification of the concepts of metamodernism, the identification of the characteristic features of cultural practices in the paradigm of metamodernism, and the awareness of their new aesthetics. Scientific novelty. The post-postmodernist discourse in the context of modern cultural theory has been studied and the main theoretical concepts of metamodernism are analysed. The concept of "metamodernism" has been clarified; attitudes have been considered and the main features of cultural practices in the paradigm of metamodernism have been revealed. Conclusions. Metamodernism is a new paradigm dominated by the ethic concerned with the search for authenticity and defining the foundations of being in ways that allow the fragmented self to integrate into new configurations of meaning. At the same time, metamodernism represents a change in milestones that corresponds to the cultural and historical process. According to the concept of metamodernism, modern cultural practices do not abandon the characteristic genres and techniques of postmodernism, but offer their own approaches to their use. Features of cultural practices in the paradigm of metamodernism are: departure from rigid personification, utilitarianism and spiritual alienation; overcoming discrete consciousness and individualism; a shift in emphasis from the tendency to destruction to a meaningful desire for contemplation, for reconstruction, and a holistic worldview; overcoming old concepts, the evolution of ideas and respect for history, the world and ourselves; the formation of a new, integral, syncretic consciousness, which is capable of global understanding, responsibility, and socially useful activity. The innovation of the cultural practices of metamodernism consists in stimulating the work of imagination – in the theoretical and practical discourse of metamodernism, new ways of working with the emotionality and imagination of the viewer are considered through the prism of atmosphere and immersion. Key words: metamodernism, postmodernism, cultural paradigm, cultural practices, sensuality, immersive environment.