Nfts:旅游业的机遇和挑战是什么?

R. Folgieri, Sergej Gričar, T. Baldigara
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引用次数: 1

摘要

目的——在之前的作品中,我们讨论了数字旅游不仅对提高一个国家的声誉(即情感分析)的贡献,而且还讨论了为一种新型在线旅游创造机会的可能性。最近,随着也受大流行病紧急情况影响的所谓“虚拟世界”的发展,各国在创造旅游机会方面的数字努力为利用数字内容的可能性提供了新的视角,将数字内容与实际旅游体验一起转化为可能的进一步收入和提高国家声誉的手段。具体来说,在这种情况下,我们考虑了以不可替代代币(nft)为代表的使能技术,这是区块链的一种创新应用,在包括旅游业在内的多个领域创造了独特的机会。本研究旨在探讨nft在旅游业中的可能应用,分析目前的经验。方法-由于创新的主题和很少的经验,在旅游业的nft应用,本文代表了一个初步审查目前的项目实施使用nft,因此应用的方法主要包括定性分析和讨论该技术在旅游业的可能发展。为此,我们介绍了一些现有的应用程序,例如Travala等旅行社、一些航空公司(欧罗巴航空、阿联酋航空)、邮轮公司(挪威邮轮)、斯洛文尼亚经济发展部(“I Feel Nft”项目,在2020年迪拜世博会上展出,代表了世界上第一个此类项目)。本文探讨了这些举措的可能影响和进一步发展,设计了可能的度量标准来衡量它们的成功,一旦引入的案例研究的数据可用,就为未来的定量分析铺平了道路。调查结果-通过对发现的案例的讨论,通过nft进行数字化的主要好处在于以令牌、数字内容和纪念品的形式向游客推广和展示主要旅游目的地、展览、艺术品和公司产品。然而,一些分析的案例也提出了在旅游部门实际商业中的可能应用,包括票务服务和酒店预订。其他可能的应用可以假设为在接待部门工作的工作人员提供认证培训。研究的原创性-该论文具有高度创新性,目前的独特之处在于,nft在旅游业中的采用是最近的,并且仍然对实施建议开放。因此,无论是在业务建议(应用、指导方针和良好做法)方面,还是在确定衡量nft在旅游经济中的有效性的指标方面,这一贡献都非常重要。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
NFTS: WHAT OPPORTUNITIES AND CHALLENGES IN TOURISM?
Purpose – In previous works we discussed the contribution of digital tourism not only to the improvement of the reputation of a Country (i.e. Sentiment Analysis) but also of the possibility to create opportunities for a new kind of online tourism. In recent times, with the development of the so-called Metaverse, also influenced by the pandemic emergency, Countries’ digital efforts in creating tourism opportunities gave new perspectives related to the possibility to capitalize on digital content, transforming them – jointly with physical tourism experiences – into possible further incomes and means to increase a Countries’ reputation. Specifically, in this context, we considered the enabling technology represented by Non-Fungible Tokens (NFTs), an innovative application of blockchains creating a unique opportunity in several sectors, including tourism. This work aims to explore possible applications of NFTs in tourism, analyzing the experiences currently in place. Methodology – Due to the innovative topic and the very few experiences in NFTs applications in tourism, this paper represents a preliminary review of current projects implementing the use of NFTs, so that the applied methodology consists mainly in qualitative analysis and discussion about the possible development of this technology in tourism. To this purpose, we introduced some applications currently in place, such as those of travel agencies like Travala, of some airlines (Air Europa, Emirates), Cruises companies (Norwegian Cruise Line), of the Economic Development Ministry of Slovenia (project “I Feel Nft”, presented at Expo Dubai 2020, representing the first of this kind in the world). The paper explores possible implications and further development of these initiatives, designing possible metrics to measure their success, paving the way for future quantitative analysis once data about the introduced case-studies is available. Findings – Through the discussion of the cases found, it appears that the main benefits of digitisation through NFTs consist in promoting and presenting major tourist destinations, exhibitions, works of art and companies’ products in the form of tokens, digital content and souvenirs for visitors. However, some of the analysed cases also suggest possible applications for actual commerce in the tourism sector, including ticketing services and hotel bookings. Other possible applications can be hypothesised with regard to the certified training of staff working in the hospitality sector. Originality of the research – The paper is highly innovative and currently unique in that the adoption of NFTs in tourism is recent and still open to proposals for implementation. The contribution is therefore very important, both in terms of operational proposals (applications, guidelines and good practices) and in terms of defining metrics for measuring the effectiveness of NFTs in the tourism economy.
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