通过体育赛事改变形象:巨港的成功故事

Friederike Trotier
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引用次数: 7

摘要

举办国际体育赛事被许多政府视为促进各种问题和议程的机会,例如在主办城市和国家的公民中灌输自豪感,促进发展或向大量国际观众传达主办国的积极形象。在赛事举办城市的当地环境中尤其如此。根据民族志田野调查的结果,本文考察了印度尼西亚巨港市作为国际体育赛事的重复主办城市,以及这些赛事如何为这座城市创造出成功的形象和叙事。“巨港”之前的名声并不好,因此重点在于改变形象。时间框架包括2011年东南亚运动会、2013年伊斯兰团结运动会和即将到来的2018年亚运会。此外,成功的叙述可以被视为一个起点,揭示巨港在城市营销和推广方面的潜力,利用体育作为城市活动来吸引游客和投资者。一个突出的推广策略是将在巨港举行的不同活动与该市作为“体育城市”的形象联系起来。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Changing an image through sports events: Palembang’s success story
Abstract Hosting an international sports event is seen by many governments as an opportunity to promote a variety of issues and agendas such as inculcating a feeling of pride among the citizens of the host city and country, boosting development or conveying a positive image of the host to a large international audience. This is especially true in the local context of the host city where the event takes place. Drawing from the results of ethnographic fieldwork, this paper examines the Indonesian city of Palembang as a repeated host of international sports events and how these events create an image and narrative of success with regard to the city. The focus lies on change of image as Palembang formerly had a negative reputation. The time frame includes the 2011 SEA Games, the 2013 Islamic Solidarity Games and the upcoming 2018 Asian Games. Furthermore, the narrative of success can be perceived as a starting point to shed light on Palembang’s potential for city marketing and promotion using sport as an urban event to attract visitors and investors. One salient promotion strategy is to link different events taking place in Palembang to the image of the city as a ‘sport city’.
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