企业企业家精神如何影响市场绩效:基于中国证据的分类方法

2006 IEEE International Conference on Management of Innovation and Technology Pub Date : 2006-06-21 DOI:10.1109/ICMIT.2006.262242

Xiao Zhang, Yonggui Wang, Zhong Yang, Qingxia Wang

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引用次数: 4

摘要

该研究旨在确定企业创业的关键维度，并通过使用分类方法来研究它们如何对企业的营销绩效施加差异化驱动力。进一步探讨了营销能力在上述驱动过程中的中介作用

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How Corporate Entrepreneurship Impacts Market Performance: a Disaggregated Approach Based on Evidence from China

The study is to identify the key dimensions of corporate entrepreneurship and examine, by using a disaggregated approach, how they may exert differentiated driving forces on marketing performance of a firm. Furthermore, it explores the mediating role of marketing capability in the above driving process

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来源期刊

2006 IEEE International Conference on Management of Innovation and Technology

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