蓝焦点对外直接投资案例研究

G. Fang, Shan Wang
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引用次数: 1

摘要

在北京深入推进文化“走出去”战略的背景下,大批北京文创企业进入国际市场投资。本文选取具有丰富海外投资活动经验的BlueFocus作为研究对象,对其2009年以来的主要对外直接投资活动进行梳理。在此基础上,总结了蓝聚焦对外直接投资活动的成功经验和失败教训。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Case Study on BlueFocus's FDI
Under the background of Beijing’s in-depth promotion of the strategy of cultural "going global", a large number of cultural and creative enterprises in Beijing entered the international market for investment. This paper selects BlueFocus, which has rich experience in overseas investment activities, as the research object and sorts out its major FDI activities since 2009. Furthermore, the paper summarizes the successful experience and failure lessons of BlueFocus’s FDI activities.
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