Innovative sports management business models (on the example of the Ukrainian karate federation)

. The article is about summarizing the experience of competitive practices of planning, organizing and conducting sports competitions, as well as identifying potential ways to overcome them and solve them. By using the methods of theoretical analysis, generalization of data from scientific and methodological literature and sports statistics and analytics, the Internet, methods of empirical analysis, induction on the information base of the Ukrainian Karate Federation, an analysis of the sports management system was carried out, and an actual business model for holding sports competitions under the auspices of the Ukrainian Karate Federation was identified. As a result, a six-factor model for evaluating the effectiveness of sports activities based on a functional feature is proposed. The structural-logical algorithm of the method proposed above allowed the authors of the article to single out the most significant results that characterize the personal contributions of the authors and the scientific novelty of the conducted research: the content of the concept of "innovation" in sports has been improved; a new conceptual model for evaluating modern approaches to ensuring more effective sports events in Ukraine is proposed; it has been proven that the introduction of an innovative management model in karate competitions allows to increase their competitiveness in front of other sports by obtaining an economic and social effect, to increase their profitability, investment attractiveness, to achieve sustainable development; measures are proposed that will offer to solve the existing problems in the preparation and conduct of sports competitions, taking into account the strategic goals of the overall regulation of the sports ecosystem in Ukraine. The practical significance of the work derives from the specific issues of the research. The primary role here should be played by the state in the person of the regulator of the sports market, as well as directly by specialized federations, which should facilitate the holding of sports events and competitions on a European and global scale. The urgency and relevance of the proposed theoretical and applied research was dictated by the urgency of purposeful, conscious and effective development of the field and industry of high-achieving sports, the direction of professional sports and the mass sports movement in Ukraine.