Research on the Evaluation of Product Quality Perceived Value Based on Text Mining and Fuzzy Comprehensive Evaluation

Over the past ten years, with the deepening and expansion of the application of Internet technology, more and more customers browse a lot of online reviews to understand the product and service reputation. Online reviews can provide decision support for consumers to purchase satisfactory product and the product customer satisfaction is mainly determined by product quality perceived value. This article will establish a new quality perceived value evaluation method by combining relatively mature test mining method with fuzzy comprehensive evaluation method. This evaluation model will be user oriented and more reflect the real needs of users. The new evaluation model will provide better decision support for consumers to buy satisfactory product.