ТОРГОВЕЛЬНЕ СПІВРОБІТНИЦТВО УКРАЇНИ У СФЕРІ ВИСОКИХ ТЕХНОЛОГІЙ: МАРКЕТИНГОВИЙ АСПЕКТ

The paper provides insights into the main elements of international marketing that contribute to building trade cooperation of Ukrainian high-tech businesses. It is emphasized that in modern realia, the high-tech market is one of the fastest growing markets; its development dynamics is determined by the prevailing market value for high-tech industries. Moreover, most world countries associate the According to the Standard International Trade Classification (SITC), the group of key technologies includes the production of the following 16 science-intensive products: 1) advanced products of organic and polymer chemistry; 2) pharmaceuticals; 3) agricultural chemistry; 4) radioactive materials; 5) turbines and reactors; 6) equipment; 7) nuclear power generators; 8) hydroelectric power plants and wind power plants; 9) equipment for automated information processing; 10) telecommunication equipment; 11) electronic equipment and medical and economic equipment; 12) semiconductor equipment; 13) advanced electrical equipment; 14) aviation and space technology; 15) modern optical instruments and measuring equipment; 16) arms and ammunition. It is noted that in recent decades the share of knowledge-intensive and high-tech products in industrial production in most developed countries is gradually increasing. At the same time, the share of high technology in exports and imports of products is rapidly growing which is associated, on the one hand, with the demand for high-tech products in developing countries, and on the other – with a steady trend for specialization and segmentation of these products in the world market. The above tends to have important implications for Ukraine to encourage further research in the area of trade cooperation.