电子银行实践对孟加拉银行部门客户感知的影响

Md. Shahnur Azad Chowdhury, MD Aminul ISLAM, M. Islam, Md. Ariful Hoque, Md. Shariful Haque, Abdullah Mohammad Shahabuddin, Mohammad Shyfur Rahman Chowdhury
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引用次数: 0

摘要

在本研究中,从短期和长期的角度考察了电子银行的质量对银行消费者感知的影响。采用调查问卷法,于2022年6 - 7月以李克特五分制对400名银行从业人员和客户进行意见收集。通过因子分析和信度检验,将响应变量分为电子银行质量、电子银行短期效应和电子银行长期效应。在此基础上,建立了包含人口统计变量的结构方程模型。研究结果显示,随着电子银行服务质量的提高,其潜在的短期影响也可能显著上升。同时,随着电子银行质量的提高,其长期效应可能会显著提高。银行业者认为电子银行的质量是好的,但客户认为电子银行的质量是不够的。电子银行仍处于起步阶段,并正在向新的方向扩展。为了确保最佳的客户满意度,必须解决这个问题,必须为消费者创造新的选择,这需要持续的研究。银行管理局可以采取必要的步骤来提高电子银行的质量,这将对电子银行的短期和长期后果产生影响,因此将继续在孟加拉国进行。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Effect of e-banking practices in the banking sector of Bangladesh-customers' perception
In the present study, the quality of E-Banking is reviewed with short- and long-term effect on the perception of bank consumers. The Opinion of 400 banker and customer was collected by survey questionnaire method in the month of June-July, 2022 on a five-point Likert scale. The response variables are classified as E-Banking quality, E-Banking short term effect, and E-Banking long term effect by factor analysis and reliability test. Based on the above classification structural equation model (SEM) is developed with demographic variables. The findings indicate that as the quality of electronic banking rises, potential short-term effects may also rise noticeably. Also, with the increase of E-Banking quality long term effect may increases significantly. The bankers observed that the quality of E-Banking is good, but the customer identifies the quality of E-Banking is not sufficient. E-banking is still in its infancy and is being expanded in new directions. In order to ensure optimum customer satisfaction, it must be addressed and new options for the consumer must be created, which calls for ongoing research. The banking authority may take the required steps to improve the quality of e-banking, which will have an impact on both the short- and long-term consequences of e-banking and will therefore continue in Bangladesh.  
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