社交电视的商业模式和平台战略:个案研究

2014 International Conference on Information and Communication Technology Convergence (ICTC) Pub Date : 2014-12-15 DOI:10.1109/ICTC.2014.6983307

Youngseog Yoon, Hangjung Zo

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引用次数: 0

摘要

社交电视近年来发展迅速。然而，如何将用户之间的社交互动与商业模式联系起来还没有讨论。本研究对社交电视进行了单一案例研究，即非洲电视。非洲电视不仅允许观看，而且允许经营广播频道。不同之处在于，它为用户运营个人渠道提供了强大的金钱激励。它的收入来自出售礼物，这些礼物是观众用来给广播节目主持人送礼物的。基于这一案例，本研究为互联网媒体企业提出了有见地的建议。

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The business model and platform strategy of social TV: A case study

Social TV has been rapidly developing in recent years. However, it has not been discussed how to connect social interactions among users to business models. This study conducts a single case study of social TV, namely Afreeca TV. Not only watching but operating broadcasting channels are allowed in Afreeca TV. It differs in terms of providing strong monetary incentives for users to operate personal channels. It generates revenue from selling gift items, which are used for viewers to give presents to broadcasting jockeys. Based on this case, the current study suggests insightful propositions for the Internet media enterprises.

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2014 International Conference on Information and Communication Technology Convergence (ICTC)

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