Economía naranja: una opción de emprendimiento para Colombia de la mano de las instituciones de educación superior (Orange Economy a Choice of Entrepreneurship for Colombia at the Hand of the Institutions of Higher Education)

Analyzes of the Colombian entrepreneurial ecosystem have identified opportunities around the Orange Economy. Additionally, its articulation with higher education has great potential to contribute to the training of professionals that generate employment, which contribute to the development and well-being of vulnerable populations. The article presents the first results of a research aimed at designing an internationalization model of the Orange Economy between two Latin American cities: Bogota (Colombia) and Zacatecas (Mexico). To do this, it explores different links between entrepreneurship and the academy, as well as the recent incorporation of the Orange Economy, not only as an alternative for generating income, but also adding a component of creativity.