Kelly Juliana Alvarenga, Claudio Luis Cruz de Oliveira, F. Laurindo
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Creating Value using Mobile Technology in Brazil - A Case Study in a Brazilian Airline Company
The growth of mobile telephony in Brazil have been enabled the development of mobile business applications. These solutions create some strategic opportunities for Brazilian companies to mitigate structural gaps using a new platform to connect a wide number of customers. The aim of this research is to verify: (a) the possibility of achieve a competitive advantage developing an innovative mobile application (b) the opportunity to create sustainable strategic value with this solution. If the issues “a” and “b” are truth, the mobile is contributing to a unique strategic positioning for the airline company analysed on case study.
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